Citations: Getting Started

Citations: Getting Started

What are Citations?

Citations are mentions of your business name along with another piece of business data (phone number, address, website, etc), and are key in search marketing optimization. Accurate citations help people discover your business, resulting in more web, phone, and foot traffic, which can convert into transactions.

When search engines like Google rank listings, they consider factors such as:

  • Number of citations
  • Accuracy and consistency of data in citations
  • Authority of websites where citations appear


The citations tab allows your customers to:

  • Monitor all citations pulled in for their business
  • Link to the source to view the full citation

Vendasta uses the following method for searching for citations:

  • We search for the complete phone number (including area code) plus another piece of the NAP data (business name or address)
  • Pages that are found, which are not already listings, become citations.
  • Note that a citation may include a page on the business website if two or more of these conditions exist (phone number + business name or address)

When a business has many listings with consistent listing data, they build a “Citation Effect.” Two primary positive outcomes occur from this effect:

  • Google’s WebCrawler finds the same information in multiple places and adds more confidence to their business data, and
  • Good backlinks are created, with more sources that refer to the business’s website, which creates better search engine optimization, or SEO.

Listing Distribution helps to get the business's information out to the four data aggregators, from which many of these smaller directories will pull information. This will help increase the number of citations over time.

    • Related Articles

    • Reviews: Getting Started

      How to see your reviews: Go to Reputation Management > Settings > Connect Accounts. Here you can connect and authenticate all accounts you would like to pull reviews in for, by clicking the plus + in the top right corner of each account card. When ...
    • Mentions: Getting Started

      What are Mentions? Beyond reviews, know what your customers are saying and where your business is being mentioned online. Track mentions from sources such as blogs, news media, and social media, excluding review sites. A mention can be any piece of ...
    • Review Response Templates: Getting Started

      When responding to reviews in Reputation Management Pro, users get access to 80 unique templates designed to respond to different types of reviews, from 1 star to 5 stars. In addition, users can also create new response templates that offer even more ...
    • Google Q&A: Getting Started

      Why is it important? Google Q&A is another highly visible way for customers and the public to interact with businesses online. Just like with online reviews, it is important to monitor and respond to Google Q&A activity. Any Google user can write a ...
    • Reputation Management: Listings

      Listings Be found online before your competitors. Listings in Reputation Management gather all the locations on the web where your client's business listing can be found: major search engines, local review sites, online business directories, and ...