Marketing Funnel - Overview

Marketing Funnel - Overview

mceclip0.png

What is the Marketing Funnel?

The Marketing Funnel rolls up key metrics from the Executive Report into Impressions, Engagement, and Leads – helping your clients see how their marketing efforts are contributing to increased brand awareness and more customers.

The Marketing Funnel in Business App enables users to see how their marketing efforts perform. It is divided into 3 distinct sections:

  • Impressions: The number of views of online content received.
  • Engagement: The number of interactions with a business' online content.
  • Leads: The number of interactions from people interested in a business' online content.

Within each section, you can find important statistics that drive Marketing Funnel. These include statistics such as Google Business Profile views, social post comments, ad clicks, and the number of new reviews.

    • Related Articles

    • Business Center Overview

      In Business Center, you can: View recent activity View your personalized Executive Report View and access active products Purchase new product subscriptions Add, edit, and remove customers Configure your Business Profile and information Edit your ...

    • Connecting Accounts in Business Center

      You can connect Google Business Profile, Google Search Console, Google Analytics, Quickbooks, and Facebook to Business Center so that your most important business data can all come into one place. Connecting your accounts is one of the most important ...