What is Reputation Management?

What is Reputation Management?

At its core, Reputation Management is a product that allows you to monitor your online listings for accuracy, as well as keep on top of new reviews and mentions on social media.

Reputation Management gives you the ability to easily manage and monitor your online reputation—all from one place! With Reputation Management, monitor what people are saying about you online and improve your visibility in local searches. See how you stack up against the competition, stay in the know with automated alerts, and utilize progress reports. 

How can Reputation Management help you?

We put all of the tools to monitor and manage your reputation directly in your hands. Through Reputation Management, key pain points are addressed:

  • Being unaware of customers makes you look bad.  Having unanswered online reviews and social posts, or negative mentions is bad for business and highlights a negative reputation for everyone else to see.
  • Incorrect business info is hurting your business. Wrong business information is driving potential customers right to the competition.
  • It’s hard for you to stay on top of what people are saying about you business. There are countless review sources, social sites, and ways for people to talk about your businesses online. It is impossible for you to keep up on their own—never mind the competition.

Reputation Management directly resolves these issues:

    • Allow you  to manage your online reputation from one place: Compile reviews from dozens of sites so you can easily see what’s being said about your business online.  Plus, use competitive benchmarking to see how you stack up against the competition.
    • Show up where people are looking: Improve your business' search rank by identifying online business listings that are inaccurate or missing from essential directories like Google, Facebook, and Bing.
    • See what customers are saying all over the web: Monitor when your business is mentioned in a variety of sources, including news sites, blogs, and social networks. Plus, highlight the most positive and negative mentions using automated sentiment analysis.
    • Stay informed with automated reports and alerts: Executive reports break down how your business is faring in online conversations and help you understand what to do. Alerts are also sent every time new information is found. 

What are the major features, advantages, and benefits of Reputation Management?



(What it is)


(What it does)


(How it benefits agencies)


Online Review Monitoring

Monitor customer reviews from dozens of major and vertical-specific review sites.

Monitoring reviews from multiple sites individually is time-consuming, Reputation Management makes it easy to view them all in one place.

Online Mention Monitoring

See when your clients’ businesses are mentioned in the news, blogs, Twitter, Instagram, and more.

Easily track what’s being said about a business in places you wouldn’t expect, and engage with customers beyond structured review channels.

Online Listings Management

Identify local business listings that are inaccurate or missing from essential directories like Google, Facebook, and Bing.

Correct and verify consistent listings across directories, review sites, and social networks - all in one place.

Employee Monitoring

Monitor employees' online activity.

Protect your clients from potential PR disasters, and ensure that employees aren’t misrepresenting a brand.

Automated Alerts

Automated alerts are sent when new information is found. These notifications are configurable, allowing the business owner to control the triggers.

Automated notifications keep you up-to-date with what is being said about your business online activity so you can respond quickly, always showcasing exceptional customer service.


Executive Report

Reports are automatically generated and highlight recent activity in every aspect of the business's reputation.

Share weekly executive reports with your clients to show your proof of performance.

Competitive Benchmarking

Compare how frequently a business is mentioned versus its competitors and track social activity to benchmark the competition’s growth.

Businesses have profiles and campaigns all over the web. With Reputation Management, it’s easy to monitor the competition and see how your clients’ business stacks up.

Word Cloud

Monitor the word cloud to identify what words are being used most in reviews.

Identify words frequently used in your client’s reviews, so you can show them a holistic view of what their customers are saying in reviews.

Trending Keywords

Track words that have begun to appear in reviews more frequently than they used to.

Gain insight into recent changes to a business’ perception by online reviewers.

Review API

Utilize our powerful REST and JSON APIs to integrate review details and statistics with your own dashboard.

Vendasta’s APIs allow your clients to use Reputation Management features from within your own platform.

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